A new Peppa Pig theme park will be opening next to LEGOLAND Deutschland, just in time for the brand’s 20th anniversary in 2024.
The theme park will feature a total of five attractions and seven different Peppa Pig themed playgrounds. Among them will be Daddy Pig’s roller coaster - a first real roller coaster experience for toddlers and pre-schoolers.
Peppa Pig theme parks and themed areas now operate in multiple locations around the world, including Peppa Pig World at Paultons Park in the UK, Peppa Pig Land at Heide Park in Germany and Gardaland in Italy, plus the Peppa Pig Theme Park at LEGOLAND Florida.
The new Peppa Pig Park will be Europe's first independent Peppa Pig theme park and will open in Günzburg, Bavaria, just in time for the 20th anniversary of the Peppa Pig brand. This new collaboration builds on Merlin’s successful relationship with Hasbro.
The Günzburg theme park, set to open right next to LEGOLAND Deutschland, will feature a colourful mix of new attractions, including multiple rides, interactive attractions, themed playscapes and shows, all based on instantly recognisable locations from the globally popular brand. Families will meet Peppa Pig and her friends as they snort, giggle and play, making this the ultimate first theme park experience for pre-school children.
Manuela Stone, Divisional Director of LEGOLAND Deutschland:
"Together as a family, kids and their parents can visit the theme park and create everlasting memories with Peppa. Analogous to the Peppa children’s series, the park is conceived and designed around the needs and abilities of pre-school children. With the opening, we are thus also offering the young target group their own rides and the opportunity to get to know the world of family theme parks step by step.”
Scott O'Neil, CEO of Merlin Entertainments:
“At Merlin Entertainments, we are dedicated to creating experiences that bring joy, stimulate learning and imagination, and produce engaging, lasting memories for guests of every age and ability. We are inspired to bring the magic of Peppa Pig to Günzburg, which will be our first Peppa Pig Park within mainland Europe. Located at LEGOLAND Deutschland Resort, the new theme park will be perfect for families visiting the popular resort and will expand our entertainment offerings across Germany."
Merlin has a licensing agreement with global branded entertainment leader Hasbro, owner of the Peppa Pig brand, to build and operate Peppa Pig attractions, targeted at the preschool market, as part of its broader strategy to engage in partnerships with some of the world’s most popular brands.
